At BOLD UNIQ, we believe that there are loads of reasons why you would want to use our products.
In fact, there are so many that we thought we'd simplify things by giving you our top five.
Unique Scientific Formula
Our unique scientific formula works to eliminate yellow tones and brassiness through the use of violet pigment.
Whether you’re aiming for vivid blonde or ash-grey, BOLD UNIQ leaves you with the color you want.
The World’s Only Paraben & Sulfate-Free Purple Shampoo
While most purple shampoos contain substances that can be harmful to your hair and skin, BOLD UNIQ is entirely paraben and sulfate-free.
Our revolutionary formula means you no longer have to compromise the health of your hair to achieve the perfect tone.
Extend the Time Between Salon Visits
There’s no denying that trips to the salon are expensive and time-consuming. Traditional purple toners often result in a sub-standard finish that fades quickly and leaves you running back to the salon for a quick color touch-up.
BOLD UNIQ keeps your ideal color for longer, extending the time between salon visits and saving you a little extra money. So the next time you treat yourself, it’s on BOLD UNIQ.
More than Color - A Care Product Too
While BOLD UNIQ was primarily designed to give you the perfect color, we also wanted to ensure that it helps your hair in other ways, too.
Our purple conditioning mask removes brassiness and yellow tones while conditioning the hair without dulling, delivering unparalleled blonde hair care.
Vitamin B5 derivative is used to soften hair and improve shine, while UV filters protect your hair from sun damage. We’ve also made sure that our shampoo is non-drying and capable of repairing split ends and breakages - so that you’re left with smooth, soft and frizz-free hair.
Cruelty-Free and Vegan-Friendly
While we wanted to create a shampoo that ensures you enjoy color that truly represents you, we also recognized that it’s only worth doing if it’s done right.
For us, that meant designing an ethically-responsible product that is both vegan-friendly and cruelty-free.
That concludes the top five reasons we think BOLD UNIQ Purple Shampoo is a real world-beater and the best hair-care product out there.
Head straight to our Instagram page to see how women just like you are discovering their true color and loving the BOLD UNIQ look.