Purple shampoo can be used as often as you require to keep your hair free from pesky yellow tones.
Some blondes need to use purple shampoo every other wash to keep their ice shade in check, while warmer tones can use shampoo more infrequently, such as every 2-3 washes.
Bold Uniq Purple Shampoo is paraben & sulfate-free, vegan-friendly and cruelty-free.
Get the most out of purple products by studying your hair beforehand to identify problem areas that would benefit most from violet tones.
Concentrate on these areas to avoid uneven color. And if you find using purple shampoo dries your hair (we have worked hard to make BOLD UNIQ as conditioning as possible, but we know it’s a concern for those of you with damaged hair) use a deep hydration conditioner to soften hair and smooth frizz.