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Purple Shampoo (8 FL oz)

2974 reviews

Combat undesirable yellow, brassy tones with the powerful Bold Uniq purple shampoo.

  • Suitable for use on blonde, platinum & gray/silver hair.
  • Paraben & sulfate-free
  • Intense purple pigments, stronger than traditional purple shampoos. 
  • Made in the UK, shipped from over 40 warehouses throughout the USA.
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local_shipping Order now to get it between Feb 28 - Feb 29


Delivery Times
Delivery Cost
3 Working Days
$5.95 or free on orders over $44.99

Free Expedited Shipping within the continental United States on orders over $44.99.

For orders under $44.95, flat rate shipping is $5.95.  

Please allow for 1 business day to process the order and 2-3 business days for delivery.


Your happiness is all-important to us. If you're not satisfied, we're not satisfied. 

If the results you see from Bold Uniq products don't meet your expectations, we'll happily offer you a no-quibble money-back guarantee PLUS, we can even send you something more suitable for your hair type. Absolutely free. 

We don't even ask you to return the product you bought.

Our products are free of parabens, sulfates and phthalates. Cruelty free and vegan friendly.

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate (Note this is not a sulfate), Propylene Glycol, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride, Dimethicone, Tocopheryl Acetate(Vitamin E), Benzophenone-3, Benzophenone-4, Trideceth-12, Sodium Chloride, Carthamus Tinctorius (Safflower) Oil, Citrullus Vulgaris (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Anthemis Nobilis (Chamomile) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Salvia Sclarea (Clary) Oil, Parfum (Fragrance), Limonene*, Linalool*, Citronellol*, Hexyl Cinnamal, Citric Acid, Triethylene Glycol, Sodium Benzoate, Phenoxyethanol, Acid Violet 43.

*Occurs Naturally In Essential Oils.

STEP 1: WASH YOUR HAIR - To get the best results, wash hair with regular shampoo to remove any product build up.

STEP 2: DO A STRAND TEST - This shampoo is stronger than traditional purple shampoos, so we always recommend carrying out a strand test on the underside of your hair first.

STEP 3: TOWEL DRY & APPLY - Quickly towel dry your hair & apply the shampoo directly to your hair - running it through to the ends. Once you've left it in for the desired time (see step 4) simply rinse out with warm water.

STEP 4: YOUR LEAVE IN TIME - As a guide to remove brassiness from blonde hair or to lighten gray/silver hair: leave in for 3-5 minutes. If this doesn't work, double your initial leave-in time/ This should do the trick.

For shimmering platinum/silver or ash-gray tones: leave in for 10-20 minutes.

STEP 5: CONDITION - We recommend you follow up with the Bold Uniq purple conditioner. This is the ultimate combo to beat the brass, tame frizz, detangle and replenish your shine!

If you aren't lucky enough to have it yet, then just use your regular conditioner to lock in your new color and smooth your hair.

Purple Shampoo (8 FL oz)
2974 reviews

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Ultra-potent formula

Stronger than traditional purple shampoos, Bold Uniq enhances hair color for ice-cool blonde, dazzling silver or ash tones.

Remain vibrant, shiny and healthy for longer between salon visits.

Sustainable products

All Bold Uniq products are crafted with ethically sourced ingredients and are free of parabens, mineral oil, phthalates, sulfates and formaldehyde.

Customer Reviews
4.8 Based on 2,974 Reviews
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T L.

Most amazing purple shampoo I have ever used!!

I'm a Dallas hairdresser and a friend suggested this shampoo. H aving used almost every silver shampoo on the market over the years, I couldn't believe the effects of this!! Yesterday we tried it on a client and I wanted to share the findings here, it was awesome. We let it stay on for 5 minutes on the clients hair and the results speak for themselves. No extra dye or toners were used, just the shampoo on the client's wet hair! Will definitely buy more for our customers. I'm normally not a review writer but hopefully this will help somebody get the results they desire on a budget!But ladies it's very solid, so read the directions carefully and step up the length of time you leave on gradually, we left it for another customer for longer and it went a beautiful ash color, very trendy.  Hope this helps anyone reading :) surely a must-try!

Bold Uniq Purple Shampoo - (8 FL oz) Review
Anna V.

Are you ready for a miracle?!?

I've had Catwalk Fashionista purple shampoo for around a year, and while it was good, I started seeing yellow tones showing up in my hair. My hair is  light blonde (bleached) with gold highlights all over (bleached UBER) and I try to keep it on the cooler blonde side. I opted for this shampoo after reading all sorts of reviews. I. WAS. NOT.  DISAPPOINTED!!! I  prewashed with a clarifying shampoo after reading reviews here, rinsed, wore some gloves and applied this shampoo. I put it on and rinsed for 3 minutes. WHOA! I could clearly see a difference.I ensure I used a moisturizing hair mask after as this shampoo is really dry (was warned so I was not surprised). I was so pleased with the result after toweling! Nice platinum blonde, the highlights are True platinum. Just as if I was coming out of the salon! I expect to do this roughly once every three weeks (I wash just once or twice a week) to hold the results up. Jump off and try it, if you're on the fence about this!


Great for grey hair

I tried making my grey hair (40 percent or thereabout) silver with this shampoo and it worked much better than I had hoped. The grey was a gorgeous luminous silver after one use. For another use, I left it on longer to get a slight purple wash which I also adored (it only lasts until the next shampoo). I'm very responsive to scents, and I have a bad reaction to a lot of chemicals, so I was nervous about using this, but it was perfect. The smell is very mild and friendly, my hair is in great shape and there's no scratching or rashes. I'm pleased.


Blondes and greys will LOVE this shampoo

This shampoo is fantastic! I believe the bad reviews are from people who use it on darker hair. I check the replies and watched the videos, and wanted to try them out. I was just so pleased. I have very light blond hair but it's really delicate and even my hairdresser is hesitant to use a high volume bleach for fear of causing too much harm. This shampoo lifted my blond hair to almost platinum, which is just what I wanted. I left it on for only 2 minutes. My r oots became little lilac and I'll probably use it for brightening up the ends next time. It's performed so well that even my hairdresser wants its name! You should buy this if you want a platinum blonde or a lighter brown.Review the directions and you won't go wrong. The best purple shampoo I have used in my experience, and I have used so many. Cruelty free with no sulphites.

Bold Uniq Purple Shampoo - (8 FL oz) Review

Five Stars

I have used it once for 2 mins and I love it. i certainly saw a difference

Bold Uniq Purple Shampoo - (8 FL oz) Review

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